Ad Scientist
Are your ads actually profitable? Calculate your Return on Ad Spend and determine your mathematical break-even point instantly.
Return on Ad Spend (ROAS)
4.00x
Excellent
Percentage
400%
Profit
$3,000
ROAS Logic
ROAS (Return on Ad Spend) is a clinical efficiency metric. It measures the gross revenue generated for every dollar spent on advertising. Unlike ROI, it does not account for COGS or operating expenses.
Efficiency
Identify which campaigns are scaling profitably and which are burning budget without return.
Break-Even
Calculate the minimum ROAS required to cover your product costs and advertising overhead.
Growth Blueprint
A common benchmark is 4.0x (400%), but this varies wildly by industry. Low-margin dropshipping often requires 8.0x+, while high-margin SaaS scales at 2.5x.
Ad Spend
Input Capital
Revenue
Output Value
Press ⌘K