Campaign Intelligence
Email Open Rate Calculator
Benchmark your campaigns. Calculate Open Rate and Click-To-Open Rate (CTOR) in seconds.
Campaign Stats
Open Rate
24.0%
Industry Avg: ~21.5%
Click-to-Open Rate
12.5%
Avg for engaged lists: 10-15%
Industry Benchmarks
Is your 20% open rate good? It depends on your industry. Here are the 2024 averages across major sectors.
B2B Average
21.5%
Business emails face stricter spam filters but often have higher engagement from targeted lists.
B2C Average
25.1%
Consumer emails (retail, hobbies) often see higher opens due to brand loyalty and discounts.
How to Improve
1. Scrub Your List
Remove inactive subscribers. Sending to ghosts hurts your deliverability score.
2. A/B Test Subject Lines
Test generic vs. specific. "Monthly Newsletter" vs. "3 Tips to Double Revenue".
3. Optimize Pre-header Text
This is the preview text shown next to the subject line. Use it to tease contents.
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