CLTV Forecaster
What is a customer worth to your business? Calculate Lifetime Value to set aggressive, profitable acquisition targets.
e.g. 12 for monthly subscriptions
Customer Lifetime Value (LTV)
$1,800
$600
Aim to spend less than this to acquire a customer (Based on 3:1 LTV:CAC Ratio).
Lifetime Equity
Customer Lifetime Value (CLTV) represents the total net profit your business expects to earn from a customer over the entire duration of your relationship. It is the North Star metric for long-term scalability.
Retention Power
Increasing retention rates by a mere 5% can increase profits by 25% to 95%, as measured by CLTV.
Unit Economics
The golden ratio is 3:1 (LTV:CAC). If your CLTV is triple your acquisition cost, your engine is ready for fuel.
Strategic Impact
Understanding your CLTV allows you to outspend competitors on customer acquisition because you know exactly how much you can lose on the first transaction to gain a decade of loyalty.
Foundation Formula
ARPU × Frequency × Lifespan
Strategic Output
Net Lifetime Equity
Press ⌘K