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CPM Calculator

Plan your ad budget effectively. Calculate the Cost Per 1,000 Impressions (CPM) for any campaign.

Ad Metrics

CPM Cost

$5.00

Cost per 1,000 views

What is CPM?

CPM stands for Cost Per Mille (Mille is Latin for thousand). In advertising, it represents the cost an advertiser pays for every 1,000 impressions or views of an advertisement.

How is CPM Calculated?

The formula for CPM is:
CPM = (Total Cost / Total Impressions) × 1,000

Whether you're running Facebook ads, Google Display ads, or influencer campaigns, knowing your CPM helps you compare the cost-effectiveness of different media channels.

Why Does CPM Matter?

  • Budget Planning: Estimate how much reach you can get with a fixed budget.
  • Performance Benchmarking: Compare costs across different platforms.
  • Awareness Tracking: Measure the cost of brand visibility regardless of clicks.