Email Open Rate Calculator

Benchmark your campaigns. Calculate Open Rate and Click-To-Open Rate in seconds.

Campaign Stats
Open Rate

24.0%

Industry Avg: ~21.5%

Click-to-Open Rate

12.5%

Avg for engaged lists: 10-15%

Formula: Open Rate = (Emails Opened / Emails Sent) × 100.
Note: "Sent" should exclude bounces.