What is a Nano Influencer?

Nano-influencers typically have between 1,000 and 10,000 followers. They often have the highest engagement rates (often 5%+) and very loyal audiences.

How do I spot ghost followers?

Look for accounts with no profile pictures, strange alphanumeric handles, or thousands of 'following' but zero 'followers'. High follower counts with low likes/comments usually indicate ghost followers.

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2024 Algorithm Metrics

Engagement Calculator

Beyond the "Likes". Audit your account health, identify your influencer tier, and benchmark your growth.

Engagement Rate Calculator

Calculate your Instagram engagement rate instantly. Just enter your average likes, comments, and follower count.

Total Followers

Average Likes

Average Comments

What is a Good Engagement Rate?

Less than 1%Low

1% - 3.5%Average (Good)

3.5% - 6%High

Above 6%Very High (Viral)

How to improve?

1. Post consistently: Verify your posting schedule.

2. Use Reels: Short-form video currently has the highest organic reach.

3. Engage back: Reply to comments within the first hour.

4. Use relevant hashtags: Don't just verify popular ones, verify niche ones.

Influencer Tier Benchmarks

As your follower count grows, your engagement rate naturally tends to decline. This is because reaching a broader, less targeted audience is harder than engaging a tight-knit community.

Nano-Influencers (1K - 10K)

4% - 7%

High trust, hyper-niche communities.

Micro-Influencers (10K - 50K)

2% - 4%

The "sweet spot" for brand ROI.

Mid-Tier (50K - 500K)

1.5% - 2.5%

High reach with established authority.

Macro/Mega (500K+)

1% - 1.5%

Mass market awareness and celebrity status.

Ghost Follower Detection

"Ghost followers" are inactive or bot accounts that follow you but never interact. If you have 10,000 followers but only 20 likes per post, your engagement rate crashes to 0.2%. This tells Instagram your content is poor, and you'll be shadowbanned from the Explore page.

Follower count spikes without a viral post.

Comments are generic (e.g., "Nice post!" or 🔥).

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