What is a good open rate?

Average open rates vary by industry, but generally, 17-28% is considered good. Anything above 20% is typically a healthy indicator.

How do I calculate open rate?

Open Rate = (Emails Opened / (Emails Sent - Bounces)) × 100.

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Campaign Intelligence

Email Open Rate Calculator

Benchmark your campaigns. Calculate Open Rate and Click-To-Open Rate (CTOR) in seconds. Optimize for inbox placement.

Campaign Stats

Emails Sent

Emails Opened

Link Clicks (Optional)

Open Rate

24.0%

Industry Avg: ~21.5%

Click-to-Open Rate

12.5%

Avg for engaged lists: 10-15%

Global Benchmarks

Is your 20% open rate actually good? It depends entirely on your industry and list hygiene. Here are the 2024 global averages across major commercial sectors.

B2B Norms

21.5%

Business emails face aggressive corporate filters but benefit from high professional intent.

B2C Norms

25.1%

Retail and lifestyle emails often see higher opens due to brand loyalty and coupon engagement.

The Lift Guide

Radical Hygiene

Scrub your list every 90 days. Sending to "zombie" accounts destroys your IP reputation over time.

Subject Matrix

Test Curiosity vs. Clarity. Sometimes a boring "Update" out-performs a "Shocking Secret".