Marketing Budget Calculator
Determine how much you should invest in growth based on your revenue and business stage.
Startups typically need to invest a higher percentage of revenue to gain traction.
Enter details to see breakdown
How Much Should You Spend on Marketing?
A common rule of thumb is that established companies should spend 5% to 10% of their gross revenue on marketing. However, startups and companies looking for rapid growth often spend 12% to 20% or more to capture market share.
B2B vs. B2C Marketing Budgets
B2B companies typically spend a larger portion of their budget on content, whitepapers, and sales enablement, as their sales cycles are longer. B2C companies often focus more heavily on direct-to-consumer advertising and social media to drive immediate transactions.
Why a Multi-Channel Approach Matters
Relying on a single channel (like Facebook Ads) is risky. A healthy marketing budget is diversified across:
- Paid Media: Immediate traffic and leads.
- Owned Media: Long-term growth through SEO and content.
- Technology: Tools to automate and measure performance.
- Human Capital: The expertise needed to execute the strategy.
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