What percentage of revenue should go to marketing?

The SBA recommends spending 7-8% of gross revenue on marketing for established businesses. Startups often spend 10-20% to acquire customers aggressively.

How should I split my budget?

A common 'Digital First' split is 30% PPC (Ads), 25% SEO/Content, 20% Email/Nurturing, 15% Social Media, and 10% for tools/events.

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Allocation Engine

Marketing Planner

Stop guessing. Visualize your marketing mix and allocate resources across high-impact channels to maximize growth.

Budget Settings

Total Monthly Marketing Budget

Revenue Goal

Channel AllocationTotal: 100%

Adjust the sliders to distribute your budget.

seo15% ($1500.00)

ppc30% ($3000.00)

content20% ($2000.00)

email10% ($1000.00)

social15% ($1500.00)

events10% ($1000.00)

Budget Distribution

$10000.00

Total Spend

Forecast

Target ROAS5.0x

To hit your revenue goal of $50000.00, your marketing spend needs to deliver a return on ad spend (ROAS) of 5.0x.

Strategic Allocation

A marketing budget is not just a spreadsheet—it's a statement of priorities. By planning your allocation across channels, you ensure that every dollar is working towards a specific acquisition goal.

Channel Mix

Balance short-term performance (PPC) with long-term equity (SEO). Don't put all your eggs in one platform basket.

Operating Leverage

Monitor your fixed vs. variable costs. Ensure that as revenue scales, your marketing efficiency improves.

Growth Benchmarks

Strategy Phase	Spend % of Rev
Aggressive Growth	15-25%
Market Expansion	10-15%
Maintenance	5-10%
Efficiency	< 5%

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